Daniel Aikhomogbe

Developed press releases for Lontor’s Residential Energy Storage System (RESS) and air-conditioning products, translating technical product information into compelling media stories that supported product awareness, brand positioning, and external media coverage.

I drove ₦125 million in eShop sales in 2 years through strategic digital media initiatives, including optimized link clicks, CTAs, and targeted Instagram and Facebook Stories.

Grew Lontor’s Instagram following from 5,000 to 13,000+ followers, strengthening the brand’s digital presence and expanding its engaged audience.

Lontor Kitchen Appliances — Influencer Campaign

Lontor x Patoranking — Influencer Campaign Content

Collaborated on product videos and teaser content featuring Lontor brand ambassador Patoranking, supporting the campaign’s social media rollout and product awareness efforts.

Instagram Campaign Performance

The Instagram Insights screenshot below shows the performance of the featured influencer content, which generated 2.2M views and 31.1K+ likes.

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Grew DAG Bajaj's Instagram following from 1,500 to 7,600 followers, strengthening the brand's digital presence and expanding its engaged audience.

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Generated an organic sales opportunity that resulted in the sale of 10 Bajaj motorcycles to a client in Cameroon, using targeted Facebook content and direct audience engagement.

Developed copy and content for Bajaj social media designs and product videos, while providing creative direction on messaging, concepts, visual flow and how the videos should be executed by the design and production team.

Bajaj Pulsar Delivery Bikes

Created tailored social media messaging for Bajaj Pulsar delivery bikes, positioning the products around the needs of business owners and potential buyers.

Bajaj Social Media Work

Selected examples of Bajaj social media content, campaign creatives and product-focused communication developed during the project.

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Led the digital and social media execution for SPAR Nigeria's 35th anniversary campaign, "Shop Big, Win Big", combining nationwide campaign coordination, influencer marketing, content development and social media management to drive awareness and mall visits.

SPAR x Toyin Abraham

Collaborated with SPAR ambassador Toyin Abraham on promotional content and awareness activities designed to build excitement around the anniversary campaign and encourage customers to visit SPAR malls.

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Developed copy and content concepts for SPAR's social media graphics and videos, providing creative direction for the visual execution and working alongside designers and video editors.

Managed SPAR Nigeria's social media channels and supported the nationwide rollout of the anniversary campaign, while working with the campaign team to coordinate communications and activities with winners across various SPAR mall locations.

SPAR Nigeria — Shop Big, Win Big

Selected examples of campaign content, social media execution, ambassador content and nationwide anniversary activities.

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GAC Motor x Davido

Worked closely with the marketing team during Davido's wedding to showcase GAC Motor and present the brand's SUV to him as part of the event's brand engagement activities.

Coordinated with media houses to facilitate the immediate publication and distribution of a press release following the presentation, helping extend the story beyond the event and generate significant media and public awareness for GAC Motor.

The media coverage generated strong interest in the featured GAC SUV, resulting in enquiries and leads from high-profile individuals, including personal assistants to high-profile networks and celebrities who expressed interest in the vehicle.

Market Entry & Brand Activation

Worked with the marketing team on the GAC Motors x Davido 5ive Alive Tour, travelling with Davido across five states as part of the campaign supporting the giveaway of GAC GS3 SUVs.

The tour was designed to take the GAC Motors brand directly into new markets, creating awareness, generating excitement around the GS3 and supporting GAC Motors' market visibility across the five states.

I also supported the campaign's promotional and communications activities, helping amplify the tour and its activities across relevant media and digital channels.

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GAC Motors — Social Media & Digital Brand Management

Managed GAC Motors' Instagram and LinkedIn platforms, overseeing content planning, copy development, publishing and audience engagement while maintaining a consistent brand voice across both channels.

Worked closely with the creative teams to translate activations, partnerships and campaigns into engaging digital content, helping build stronger brand visibility and awareness across GAC Motors' social platforms and position the brand competitively within Nigeria's automotive market.

GAC Motor Campaign & Digital Work

Selected examples of GAC Motor's activations, media coverage, social media content and campaign communications.

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Developed and implemented digital strategies for Apricoat, supporting the brand’s growth and online visibility across its social media platforms.

Researched, sourced and collaborated with micro and mid-tier influencers whose audiences aligned with the brand, coordinating partnerships to promote Apricoat’s products and drive awareness and sales.

Managed the brand’s social media platforms, overseeing content, audience engagement and customer interactions while responding to enquiries and resolving customer issues to maintain a positive brand experience.

Worked with a network of influencers on seasonal and promotional campaigns, including Black Friday, developing influencer activations that helped increase product visibility and reach new audiences.

Developed digital strategies and managed Gothrider Coffee’s social media platforms, creating content and maintaining consistent audience engagement.

Sourced and collaborated with micro and mid-tier influencers whose audiences aligned with the brand, managing influencer partnerships and campaigns to promote products, increase reach and attract new audiences.

Created and managed engaging content, handled community interactions and implemented strategies aimed at growing the brand’s social media presence and engagement.

Managed BNN Breaking’s social media platforms, creating content and copy designed to increase engagement, drive website traffic and strengthen the brand’s digital presence.

Also worked on the BNN Breaking mobile app as a UX Writer, developing clear and user-focused copy for the app experience, while supporting the overall digital product and content strategy.

Used stronger and more frequent Calls-to-Action (CTAs) across Instagram and Facebook Stories to encourage audiences to visit the website, contributing to increased organic traffic and user sessions.

Supported digital strategies that grew website traffic from 77,361 to 97,704 sessions (+26.3%), while average session duration increased by 50%. The strategy also helped take daily unique visitors from fewer than 1,000 to close to 10,000 per day.

At peak periods, the platform recorded 106K+ sessions and 96K+ distinct users, with 126K+ users and 347K+ page views recorded in a subsequent 16-day period.

The strategy also helped broaden the website’s geographic audience. Previously, traffic was heavily concentrated in Asian markets, but the shift in social media content and distribution began attracting visitors from a wider range of countries, including the UK, Nigeria, Canada and other international markets.

This helped move the website from a predominantly Asia-focused audience toward a more geographically diverse global visitor base, expanding its reach beyond its original core markets.

Managed and grew two UK-focused Facebook news pages from scratch, building their audiences through targeted content, community engagement and consistent organic social media strategy.

One of the pages grew from 0 to 137,000+ followers, while generating consistently strong organic reach and engagement. At different stages of growth, the page generated 2M–4.8M monthly views, with peak performance reaching 16M views. It has consistently achieved at least 2M organic views per month, demonstrating sustained audience growth and content performance.

The work involved developing and managing content specifically for a UK-focused news audience, growing the page from zero into a large, established Facebook community.